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Last updated: June 24, 2025
The term "cruelty-free" is not regulated. Any brand can claim to be cruelty-free with no legal repercussions, which is why we investigate every brand using our strict standard.
The brand itself must not test finished products or ingredients on animals.
The brand's suppliers also must not test finished products or ingredients on animals.
No outside companies can be hired to perform animal tests on the brand's behalf.
No animal testing is performed when the law may require it, for medical purposes or in some markets.
The brands must not be sold in stores, unless they're able to bypass animal tests in some rare circumstances.
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We're constantly contacting brands to find out their animal testing policy. Learn more about how we vet brands as being cruelty-free.
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