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Our Cruelty-Free Standard

The term "cruelty-free" isn't regulated. Any brand can claim to be cruelty-free with no legal repercussions, which is why we investigate every brand using our strict standard. The CFK5 ensures the following:

The Brand

The company itself doesn't test finished products or ingredients on animals.

Their Suppliers

The brand's suppliers don't test finished products or ingredients on animals.

Third Parties

No third parties test finished products or ingredients on their behalf.

Required By Law

No animal testing is performed when the law may require it, for medical purposes or in some markets.

Where It's Sold

We ensure the brands aren't available in markets which require animal testing, unless they're able to bypass these tests.

We're constantly contacting brands to find out their animal testing policy. Learn more about how we vet brands as being cruelty-free.

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Big News

2024 Update: Animal Testing in China

Under certain rare conditions, companies can now sell their products in China while bypassing animal testing. Several brands including Dove, Herbal Essences, and First Aid Beauty are now verified cruelty-free.

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