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Find out which brands are cruelty-free.

We’ve researched the animal testing policies of over 1,000 brands so you don't have to. Search our database instantly.

Last updated: June 24, 2025

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Our Cruelty-Free Standard

The term "cruelty-free" is not regulated. Any brand can claim to be cruelty-free with no legal repercussions, which is why we investigate every brand using our strict standard.

1

Company

The brand itself must not test finished products or ingredients on animals.

2

Suppliers

The brand's suppliers also must not test finished products or ingredients on animals.

3

Third Parties

No outside companies can be hired to perform animal tests on the brand's behalf.

4

Laws & Regulations

No animal testing is performed when the law may require it, for medical purposes or in some markets.

5

Mainland China

The brands must not be sold in stores, unless they're able to bypass animal tests in some rare circumstances.

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