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We're constantly contacting brands to find out their animal testing policy. Learn more about how we vet brands as being cruelty-free.

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Our Cruelty-Free Standard

The term "cruelty-free" isn't regulated. Any brand can claim to be cruelty-free with no legal repercussions, which is why we investigate every brand using our strict standard. The CFK5 ensures the following:

The Brand

The company itself doesn't test finished products or ingredients on animals.

Their Suppliers

The brand's suppliers don't test finished products or ingredients on animals.

Third Parties

No third parties test finished products or ingredients on their behalf.

Required By Law

No animal testing is performed when the law may require it, for medical purposes or in some markets.

Where It's Sold

We ensure the brands aren't available in markets which require animal testing, unless they're able to bypass these tests.

List of
Cruelty-Free Brands

See our extensive list of truly cruelty-free brands. Every brand must meet our strict criteria to be listed.

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Did You Know?

When you shop, we donate.

When you shop through our links, we donate 15% of our affiliate revenue to animal charities—at no extra cost to you. Shop over 900 vetted cruelty-free products from Sephora, Ulta, Amazon, and more.

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