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Find out which brands are cruelty-free.
We’ve researched the animal testing policies of over 1,000 brands so you don't have to. Search our database instantly.
Last updated: June 24, 2025
Top Cruelty-Free Brands
Beauty of Joseon
Colourpop
NYX
Tarte
Patrick Ta
Drunk Elephant
elf
Glossier
Kosas
The Ordinary
Milk Makeup
Huda Beauty
Rare Beauty
ILIA
Fenty Beauty
Tower 28
Charlotte Tilbury
Our Cruelty-Free Standard
The term "cruelty-free" is not regulated. Any brand can claim to be cruelty-free with no legal repercussions, which is why we investigate every brand using our strict standard.
Company
The brand itself must not test finished products or ingredients on animals.
Suppliers
The brand's suppliers also must not test finished products or ingredients on animals.
Third Parties
No outside companies can be hired to perform animal tests on the brand's behalf.
Laws & Regulations
No animal testing is performed when the law may require it, for medical purposes or in some markets.
Mainland China
The brands must not be sold in stores, unless they're able to bypass animal tests in some rare circumstances.
Our Cruelty-Free Resources
The ultimate guide to cruelty-free living, with 200+ in-depth articles, guides, and research pieces to help you make the switch.
Cruelty-Free 101
Everything you need to know
Going Cruelty-Free
Step-by-step guidance for your journey
Laws & Global Policy
Latest legal developments and regulations
Parent Companies
Understanding who owns what
New Brands
We're constantly contacting brands to find out their animal testing policy. Learn more about how we vet brands as being cruelty-free.
SUPPURU
Thirsty Camel
Julia’s Essentials
Pharmacopia Natural Bodycare
haruharu wonder
D’Alba
Melixir
Sacheu
Canmake
Skin1004
Lake & Skye
NOYZ
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